eComm eMail

04.23.23 Jane Pajamas
SL: Sweet Dreams 🌙
PL: NEW sleepwear styles!
Revenue: $30,027
Open Rate: 40.23%
Total Recipients: 239,719
Click Rate: 0.58%

Wrote subject line, preview text, and body copy.

eComm eMail

04.22.23 Brunch Dresses
SL: Mom + Sunday Brunch
PL: Make this Mother’s Day extra special.
Revenue: $25,069
Open Rate: 40.3%
Total Recipients: 239,577
Click Rate: 0.77%

Wrote subject line, preview text, and body copy.

Launch eMail

05.11.23 Ollie Collection
SL: Introducing our NEW Capsule: OLLIE
PL: Get ready for Summer with happy hues.
Revenue: $24,993
Open Rate: 44.32%
Total Recipients: 239,595
Click Rate: 1.39%

Redesigned the launch template to incorporate the collection's origin story. Wrote subject line, preview text, and edited backstory.

eComm eMail

04.25.23 Maren Kick Flare
SL: Give Your Style some Kick
PL: NEW Maren kick flare pants.
Revenue: $23,936
Open Rate: 50.68%
Total Recipients: 186,467
Click Rate: 0.71%

Wrote subject line, preview text, and body copy.

Online Warehouse Sale

08.09.23 VIP Day
SL: HOURS LEFT of VIP Early Access
PL: Shop NOW for best selection!
Revenue: $75,351
Open Rate: 49.74%
Total Recipients: 80,035
Click Rate: 4.3%

08.10.23 Open to the Public (Morning)
SL: ✨ SALE IS LIVE ✨ Up to 70% OFF!!
PL: Our Annual Sale is HERE!
Revenue: $88,545
Open Rate: 40.23%
Total Recipients: 218,123
Click Rate: 2.88%

08.10.23 Open to the Public (Evening)
SL: B I G Savings on Warehouse Sale Exclusives!
PL: Who ❤️s sea turtles? 🌊 🐢
Revenue: $38,467
Open Rate: 38.48%
Total Recipients: 241,318
Click Rate: 1.52%

08.14.23 Last Day
SL: Last Minute Apparel ADDED!
PL: Ends TONIGHT - shop NOW!
Revenue: $38,060
Open Rate: 41.81%
Total Recipients: 214,608
Click Rate: 1.48%

Wrote subject lines and preview text.

First Annual Fall Wardrobe Event

10.04.23 VIP Day
SL: VIP Early Access Starts NOW
PL: You’ve earned 30% Off NEW ARRIVALS
Revenue: $40,414
Open Rate: 48.2%
Total Recipients: 103,579
Click Rate: 1.82%

Designed promo sub, wrote subject line and preview text.