eComm eMail

03.13.25 The Kit Dress
SL: The Dress of the Season
PL: Made in our soft, comfortable, Peruvian cotton.
Revenue: $17,783
Open Rate: 66.4%
Total Recipients: 177,570
Click Rate: 0.65%

eComm eMail

06.11.24 Greetings From Florida
SL: The Florida Coast is Calling
PL: Answer with our best-selling illustrated map collection.
Revenue: $8,496
Open Rate: 34.6%
Total Recipients: 246,537
Click Rate: 0.17%

Wrote body copy and removed studio background on clear tote image and replaced with pool.

eComm eMail

09.03.24 Fall in Love with Athena
SL: Debut: Our New Blazer
PL: Fall in love with Athena.
Revenue: $7,937
Open Rate: 36.2%
Total Recipients: 355,074
Click Rate: 0.35%

Wrote subject line, preview text, and body copy.

eComm eMail

02.27.24 Spring Break
SL: Vacation Ready in Our New Beach Blankets & Cover Ups
PL: Planning for Spring Break? Don’t miss these must-haves.
Revenue: $8,838
Open Rate: 41.3%
Total Recipients: 239,282
Click Rate: 0.15%

Wrote body copy.

Launch eMail

05.11.23 Ollie Collection
SL: Introducing our NEW Capsule: OLLIE
PL: Get ready for Summer with happy hues.
Revenue: $24,993
Open Rate: 44.32%
Total Recipients: 239,595
Click Rate: 1.39%

Redesigned the launch template to incorporate the collection's origin story. Wrote subject line, preview text, and edited backstory.

eComm eMail

04.23.23 Jane Pajamas
SL: Sweet Dreams 🌙
PL: NEW sleepwear styles!
Revenue: $30,027
Open Rate: 40.23%
Total Recipients: 239,719
Click Rate: 0.58%

Wrote subject line, preview text, and body copy.

Online Warehouse Sale

08.09.23 VIP Day
SL: HOURS LEFT of VIP Early Access
PL: Shop NOW for best selection!
Revenue: $75,351
Open Rate: 49.74%
Total Recipients: 80,035
Click Rate: 4.3%

08.10.23 Open to the Public (Morning)
SL: ✨ SALE IS LIVE ✨ Up to 70% OFF!!
PL: Our Annual Sale is HERE!
Revenue: $88,545
Open Rate: 40.23%
Total Recipients: 218,123
Click Rate: 2.88%

08.10.23 Open to the Public (Evening)
SL: B I G Savings on Warehouse Sale Exclusives!
PL: Who ❤️s sea turtles? 🌊 🐢
Revenue: $38,467
Open Rate: 38.48%
Total Recipients: 241,318
Click Rate: 1.52%

08.14.23 Last Day
SL: Last Minute Apparel ADDED!
PL: Ends TONIGHT - shop NOW!
Revenue: $38,060
Open Rate: 41.81%
Total Recipients: 214,608
Click Rate: 1.48%

Wrote subject lines and preview text.

First Annual Fall Wardrobe Event

10.04.23 VIP Day
SL: VIP Early Access Starts NOW
PL: You’ve earned 30% Off NEW ARRIVALS
Revenue: $40,414
Open Rate: 48.2%
Total Recipients: 103,579
Click Rate: 1.82%

Designed promo sub, wrote subject line and preview text.

Annual Cabana Sale

05.21.25 VIP Day
SL: VIP Early Access: 25% OFF Sitewide
PL: 24-hour head start, limited quantities!
Revenue: $57,976
Open Rate: 44.8%
Total Recipients: 144,232
Click Rate: 0.14%

Designed promo lockup, subs and template for 7 day sale.

Best of Beach Sale

06.05.25 VIP Day
SL: BEACH READY? Level Up Your Vacay
PL: ON SALE: Coastal Apparel & Accessories
Revenue: $8,672
Open Rate: 60.4%
Total Recipients: 199,225
Click Rate: .68%

Designed promo lockup and wrote body copy.