Spartina 449
Senior Designer

February 2023 // Present

Director of consumer and wholesale email campaigns, responsible for providing creative strategy and copywriting. Conceptualize, execute, and establish styles, palettes, templates, and custom icons for promotional campaigns. Direct photographer, videographer, and photo retoucher. Design omnichannel assets for email, digital advertising, website, store signage, print and social media. Responsible for project management, content creation, photography location scouting, coordinating photoshoots, eComm selects, and mentoring team members.

QueenPin Design
Freelance Art Director

February 2009 // February 2023

Oversee diverse business functions, including marketing, consulting, budgeting, customer service, and invoicing. Skills encompass time management, solution-oriented problem solving, creative concept development, and effective communication. Design logos, style guides, digital ads, emails, web pages, marketing materials, social media content, retail signage, and custom graphics. Expertise in brand identity, digital campaigns, illustration, and creative briefs.

Clients include Sapelo Skin Care, Great Oaks Bank, Housing Savannah, Gameday Couture, IDEXX, Bluffton Today, Capricorn Communications, Savannah Morning News, St. Joseph’s Candler Hospital, River Street Sweets, and The Davenport House Museum.

DSW, Inc.
Contract Digital Designer

June 2022 // November 2022
October 2021 // February 2022

Responsible for creating persuasive, engaging, and inclusive content for email, print, and web. Conceptualize and develop creative solutions while managing multiple projects with competing priorities. Create a distinct visual hierarchy for a range of audiences. Collaborate with cross-functional teams including merchandising, copy, and strategy. Prepare production files for internal teams and outsourced vendors. Provide mentorship, training and design guidance to team members.

North Point Hospitality, Inc.
Content Marketing Manager & Designer

April 2018 // May 2020

Create, manage, and deliver digital and print content across multi-channels while maintaining brand standards for Hilton and Marriott hotels. Collaborate with Marriott International, Inc. to establish the tribrand logo and branding. Lead multi-platform marketing campaigns. Organize and archive digital assets. Design print collateral, social content, digital advertising and monthly e-newsletter for diverse audiences. Develop a content strategy based on performance data. Collaborate with the sales team and present new concepts to leadership.

Gulfstream Aerospace Corporation
Senior Lead Designer

March 2011 // December 2017

Manage global and regional campaigns, develop corporate rebranding initiative, propose and lead travel poster series, attend conferences to introduce applications to the team, conduct critiques, host training meetings, and present design trends. Mentor, train, and provide guidance to team members.

Design corporate collateral, event signage, range maps, promotional merchandise, training materials, POS displays, and packaging. Create logos, illustrations and custom infographics. Contribute to merchandising efforts for air shows, events, and new retail store. Translate strategic initiatives into creative concepts aligning with brand objectives.

Collaborate with writers, photographers, translators, vendors and sales team. Represent the marketing department on the Gulfstream Diversity and Inclusion Committee. Maintain confidentiality of all product and client information.