High Time for High-Tops

11.04.22 Men / Holiday

Highlight different types of on-trend high-tops available in leather and weatherized material. Designed with an industrial and outdoors theme and closed with a model “high” up in the trees.

Have to Have ‘Em High-Tops

10.13.22 Kids / Fall

Women's focused email with integrated promo design and equal representation of boys and girls styles. Highlighting the high-top trend and well-known brands.

Fam-Fave Converse

08.19.22 Kids / Back to School

Converse partnership email with full family messaging. Utilized influencer images to increase confidence that Converse is the one-stop-shop for back to school shoes.

Style Spotlight:
Marc Fisher Boots

10.07.22 Women / Fall

Two versions of a Marc Fisher partnership email to A/B test the preference of animated gifs. Influencers paired each boot with three different looks to show versatility and value.

Version 1 is the control email with animation. Version 2 is the test email without animation.

The control version (animation) drove +8% in clicks/click-through rate, +14% in conversion rate and +22% in demand and demand/contact.

Best of the West

10.10.22 Women / Fall

Short but impactful teaser email featuring a sneak peek of DSW’s influencer trip in Montana. This photo shoot was highly promoted on social media by the individual influencers. Included an assortment of western-inspired boot styles and two influencers.

Let’s Take This Outside

10.24.22 Men / Fall

Featured each trend as an item to check off your fall boot “bucket list”. Used outdoor images and a customer review to motivate subscribers to get outside and do what they love.

Obsession-Worthy Styles

08.17.22 Women / Back to School

Highlighting top rated sandal and sneaker styles. Incorporated reviews, ratings, and influencers for customer validation.

Sk8er Boi

08.16.22 Men / Back to School

A huge trend gaining momentum are men’s skate sneakers. Angled back-to-school design elements to keep the eye moving down and used effortlessly cool images. Email promotes the value (starting at $50) and the Vans “Sneaker Deal of the Day”.